Healthcare for Women Re-imagined: FemTech

Innovative technology is revolutionizing business industries around the world and transforming the way we live, work, and interact. FemTech is one example of this; it has opened up many possibilities for businesses to expand their reach and influence. Although It is not an entirely new concept, FemTech is on the rise and it is healthcare for women re-imagined.

A term coined by Danish internet entrepreneur, Ida Tin, the FemTech industry is an emerging market that is disrupting, transforming, and revolutionizing, the way we approach women’s healthcare and wellness needs. In this post, I am going to give you a tiny background on the types of issues that are in the health care system today as well as share with you many FemTech companies that address the different stages of women’s lives as well as women in communities that are underserved and underrepresented.

***This blog provides general information and discussions about health and related subjects. The information and other content provided in this blog, or in any linked materials, are not intended and should not be construed as medical advice, nor is the information a substitute for professional medical expertise or treatment.

*External links are being provided as a convenience and for informational purposes only; they do not constitute an endorsement of any of the products, services, or opinions of the corporation or organization, or individual.

TOO LONG? DON'T WANT TO READ? 
NAVIGATE WHERE YOU WANT TO GO:
Inequalities in the System
Stages of Womanhood
     Puberty (Tween - 20 years)
     Maturity (21 - 44 years)
     Post Reproductive/Pre-Menopause/Menopause (45+)
Underrepresnted and Underserved Communities
For Her Pleasure

HEALTHCARE FOR WOMEN: INEQUALITIES IN THE SYSTEM

Long ago, due to the potential dangers that could have harmed the female body, women were legally excluded from involvement in clinical trials. Despite biological and physiological differences between men and women, doctors have been prescribing medications to both males and females, treating conditions that have been tested on men only.

As a result, according to the national library of medicine, “women are experiencing adverse drug reactions, nearly twice as often as men”, causing a higher mortality rate in women for things that could have been prevented. 

Like men, women suffer from general health conditions. Unlike men, symptoms, and signs of those conditions are very different and can be very distinct for women.

Both my parents had heart attacks. Yet my mother’s symptoms were very subtle and distinct and she was not able to identify that she was having one. Her symptoms manifested through her jaw and shoulder, not her chest like my father. Due to a lack of information available during those times, her response time was not enough to minimize the damage done.

Furthermore, what works for this woman, does not necessarily work for the woman next to her. One of the most recent discoveries has come from the Covid-19 pandemic. As fingertip pulse oximeters have become a common household item, researchers found that the device can be inaccurate when measuring oxygen levels in people with darker skin tones.

The devices were critical in making care decisions for COVID-19 patients at the height of the pandemic, leading many experts to believe that their unreliability contributed to the pandemic’s disproportionate toll on communities of color, which have seen higher mortality rates. 

For decades, ethnic, racial, and gender disparities have existed. Race and ethnicity play a significant role in health outcomes, with certain ethnicities experiencing disproportionately higher rates of certain conditions, including heart disease.

FemTech is actively working to reduce potential health inequities among women, by developing products that address the unique needs of different cultural and ethnic backgrounds. As such, no woman should be left behind in today’s healthcare system.

STAGES OF WOMANHOOD

Throughout the stages of a woman’s life, she can expect to suffer from female-specific conditions.

In this age of the internet with Dr. Google ready to diagnose you, it is crucial that the right information is out there. FemTech is not only providing devices and services, they are creating conversations that need to be had. All in the name of improving women’s health.

I’m so excited to share the amazing FemTech companies out there closing the gaps and making shit happen!

From menarche to post-menopause, see some of the most fascinating innovative solutions FemTech companies are bringing to healthcare.

PUBERTY: TWEEN – 20

first menstrual cycles, cramping, menstrual products, contraception, endometriosis, pregnancy scares


LUNA | UK 

IMAGE: WEAR LUNA

Founded in 2021, Luna describes itself as a next-gen teen health & wellbeing app. Supporting young girls aged 11-17, this app helps young ladies to find out what is going on with their bodies. The app offers mood and menstrual tracking, and also a section to ask anonymous questions.

Mission: To revolutionize the way female teens experience adolescence.

*only available to UK-based customers at this time. keep an eye out for the launch in the USA.


FLO HEALTH | UK

IMAGE: FLO HEALTH

Founded in 2016, Flo is an app that supports women by tracking their health beyond their menstruation cycles. The platform guides women through sharing cycle predictions, preparing for contraception, and other areas within the reproductive stages.

Mission: To build a better future for female health, an area of healthcare that has been underlooked and underserved.

*available in the USA


LIVIA | ISRAEL  

IMAGE: LIVIA

Founded in 2016, Livia provides drug-free wearable period pain relief devices. Using electronic micro pulses to tap into the body’s pain defenses, these little devices come in 4 different colors. Check out their shop section here!

Mission: To provide foundational support and to educate people of all ages on how to live a lifestyle of extraordinary health and well-being.

*available in the USA


NURX | USA

IMAGE: INSTAGRAM @NURXAPP

Referenced as the “Uber for birth control”, Nurx is an online healthcare service providing different forms of contraception for women. Shipped and delivered straight to your door, they also offer testing kits, HPV screenings, and skincare treatments. Available for Floridians. (Check here to see your state’s availability)

Mission: To transform healthcare. Reimagining the future of healthcare for patients and medical providers.


HEY JANE | USA

IMAGE: HEY JANE

A virtual clinic offering consults, information, and education about private abortion care. Revolutionizing abortion care, Hey Jane billed itself as “the first digital abortion clinic”, offering safe and discreet access.

Mission: To create a worldwide community of thriving allied healthcare practices


NEXT GEN JANE | USA

Known for their invention of the “smart tampon”, NextGen Jane offers metrics about a woman’s reproductive health. Not quite on the market yet, this fascinating company is in the beta testing phase. It is not designed to be used as a regular tampon, but as a screening tool to help track and prevent cervical cancers, cell abnormalities, and other reproductive disorders that threaten a woman’s health.

Mission: To empower the individual with early detection of disease, and move the locus of power and health management from the clinic to the consumer.

*Additional Resources and Review of product


THE LOWDOWN | UK

IMAGE: THE LOWDOWN

A contraceptive review platform for women to compare and share their contraceptive experiences. Visited by 70,000 women a month, the Lowdown is UK’s leading reproductive health platform. It is a user-generated platform, allowing women to search and filter through real-life reviews on contraception. It is also a place for medical advice, telemedicine prescriptions, and tools that arm women with knowledge about their health.

Mission: To put women in control of their healthcare decisions.

*only available to UK based customers at this time

MATURITY: 21-44

Sexually Active, Pregnancy/Reproductive Stage, child raising, career building: the body is at peak, muscle mass, bone density strong.


BLOOM LIFE | UK

IMAGE: BLOOMLIFE

“Addressing some of the world’s most pressing yet underserved maternal health issues”, Bloomlife is a wearable device tracking pregnancy metrics. Through their app, they offer personalized insights through each of the prenatal stages. 

Mission: To reduce the rates of pregnancy deaths and maternal mortality


AVA FERTILITY | SWITZERLAND

Described on their website as the first FDA-cleared fertility tracking wearable, this AI-powered gadget tracks 5 physiological signals. More precise than a period tracker app or a fitness wearable, this device picks up on 5 of your most fertile days.

Mission: To expand the body of knowledge around female health and to apply those learnings to create innovative products that improve women’s lives.

*currently ships to USA and Canada


OULA HEALTH | USA

IMAGE: OULA HEALTH

Considered to be remote midwifery care, Oula’s headline on their website says: “Delivering a better birth experience. Pregnancy care on your own terms”. It is a maternity center, offering remote birth classes, workshops, and birthing plans; helping women prepare for a personalized experience.

Mission: To create a new standard for pregnancy, where all people have the support they need to thrive before, during, and after birth.


ELVIE | UK

The first product from this impressive company was the Elvie Trainer. An award-winning Kegal trainer helping women strengthen their pelvic floor. They have now gone on to launch their latest products in wearable, cordless, (tubeless?) breast pumps.

Visit their website to see the different types of pumps and other products. Elvie Pump is their most popular item (quite impressive if I may add). But that is not their only product. They have created a few options that work best for your lifestyle, your baby, and you. Check them out!

As described on their website the Elvie Pump is:

The only Piezo-Powered™ wearable breast pump
It’s time to pump smarter, not harder. Because pumping should always be on your own terms. That’s why at the heart of every Elvie Pump are miniature, coin-sized Piezo pumps that make it smaller1, quieter2, and smarter3 than any other.   truly slimline, wearable design tucks discreetly in-bra. And once in place, control Elvie Pump from the app for a seamless experience—leaving you free to roam where other motherpumpers dare not go. 
THE ELVIE WEBSITE

Mission: Bringing women’s technology out of the dark ages. We approach problems as women and solve them as engineers, scientists, and designers; starting with a real need and innovating around it. We are committed to talking candidly about women’s bodies in order to give them the products they deserve.

Oh and make sure to visit Elvie’s Youtube Page to see all the amazing videos they create about their innovative products!

*currently ships to USA


MOODY MONTH | UK

IMAGE: MOODY MONTH

With their slogan being “Live Moody”, this is an app that delivers full round information about a woman’s body helping her understand her moods, cycles, and hormones.

Mission: to help women understand and own the power of their moods, hormones, and body. We provide knowledge, tools, and space where all can feel heard. By encouraging all to support not suppress moods we are reclaiming what it means to be moody.

POST-REPRODUCTIVE/PRE-MENOPAUSE: 45+

Dealing with elderly parents, young children, hormones causing fatigue, irregular periods, weight change, stress from physical changes to dynamic changes in her personal life


BLOOMER TECH | USA

TED. 2021, October 20. A Smart Bra for Better Health. Video. Youtube

“Purposely for women, by women from MIT”, this smart tech startup is designing the smart bra. With flexible circuits embedded into fabric seamlessly, this is a washable, wearable device that focuses on women’s cardiovasculaar health.

Not quite yet on the market, their website says “Blooming Soon”, Cute!

Mission: Dedicated to improving people’s lives and women in particular through the design and application of medical-grade solutions that are affordable, advanced, and practical.


EVERNOW | USA

IMAGE: EVERNOW

A company focused on premenopause and menopausal navigation, Evernow offers customized treatments and medical consults. . By creating a health profile on their website and sharing your symptoms, you’ll get access to sound medical advice from real doctors, as well as product services; to help improve your wellbeing.

Mission: Helping women live longer, healthier lives. ‍ We’re tackling menopause first because proper care at this transition is vital to lifelong health and happiness and is typically overlooked by healthcare.


RENOVIA | USA

IMAGE: LEVA THERAPY

This company has developed a groundbreaking pelvic health system that involves using an FDA-certified vaginal probe coupled with an app and a personal instructor. It’s designed to be used in the comfort of your own home. Aimed to train women’s pelvic floor muscles to strengthen, improving the conditions of women who suffer from urinary incontinence.

Mission: dedicated to improving the lives of women with pelvic floor disorders. 


EMBR WAVE | USA

This revolutionary wearable tech comes in a form of a bracelet that is stylish and discreet, allowing you to seamlessly integrate it into your lifestyle. It helps regulate body temperature during menopause and provides thermal relief from hot flashes. This product is available in various hues and also has a range of accessories.

And get this… they also have Embr hot flash relief for men. Just like hot flashes, Embr does not discriminate! You can also find them at Amazon here.

Mission: Committed to using our pioneering technology, research, and data to unlock the therapeutic power of temperature to provide menopause and hot flash solutions to the world.

MORE AMAZING FEMTECH COMPANIES

TAILORED FOR UNDERREPRESENTED AND UNDERSERVED COMMUNITIES


HEALTH IN HER HUE | USA

Health in Her HUE is a digital platform for Black women and women of color. It provides information about health care and a variety of resources to help them receive culturally sensitive healthcare services.

Additionally, they have their own provider search on the website which helps women find local specialists and providers.

Mission: Bringing awareness to health and wellness issues in a relevant, engaging and accessible way. We empower women of color, and their allies, to share, learn and innovate around the health issues that disproportionately affect them.


OXIWEAR | USA

Healthcare for women app
IMAGE: OXIWEAR INSTAGRAM

A revolutionary ear-worn pulse oximeter has been engineered to provide a continuous assessment of oxygen levels. It is small and sleek in design, and in case of any emergencies, it will send out an alert to contact 911. Created by the founder who is suffering from Pulmonary Hypertension (PH), this device can be beneficial to many individuals experiencing low blood oxygen levels, not just people with PH.

Monitoring blood oxygen is crucial, and the current tool—a fingertip pulse oximeter—is self-administered and not very convenient, especially for those who need constant monitoring. More recently, factors that can alter the accuracy of readings from fingertip pulse oximeters (which have become common household items since the pandemic), have been brought to the surface. The most alarming issue is that it doesn’t provide the same level of accuracy for people with darker skin tones.

“I needed a wearable that could monitor my oxygen levels, alert me if they fall too low and allow me to get help on time.”

SHANINI FERNANDO, FOUNDER OF OXIWEAR

Mission: To increase safety and peace of mind for those prone to silent hypoxia, to reduce healthcare costs, and to save lives.


PLUME | USA

Geared towards trans, nonbinary, and gender non-conforming individuals, Plume offers gender-affirming healthcare “virtual home” services. Through their website, you can find a community of support and resources that include: hormone therapy, gender transition support, and medications, giving you the gender-affirming treatment and care that you need. Visit their website to check out their membership services, pricing, and plans. Services available to Floridas (Check here to see your state’s availability).

Mission:  To improve the healthcare of every trans life.


FOLX HEALTH | USA

IMAGE: FOLX HEALTH

FOLX provides virtual healthcare services to the LGBTQ+ community, offering primary care services and referrals to resources tailored to meet the health and educational needs of all its visitors. Whatever you need to know about LGBTQ+ health – FOLX has it covered!

Mission: To deliver a new standard of healthcare that’s built to serve LGBTQIA+ people, rather than treat them as problems to be solved

FEMTECH FOR HER PLEASURE

Despite being an integral part of a woman’s sexual health, topics such as female masturbation, “ethical porn”, and techniques to achieve orgasm are largely overlooked and under-discussed. Female sexual wellness needs more focus and attention.

These FemTech firms below are not hesitant to share their vision, which is a good thing since they have some enjoyable answers for female sexual well-being. They provide women with adequate education giving them confidence and power to tutor their partners in the same.

Sexual health is fundamental to the overall health and well-being of individuals, couples and families, and to the social and economic development of communities and countries.

(World Health Organization [WHO], 2022. Retrieved from WHO website

LIONESS | USA

Called a smart vibrator, Lioness tracks orgasms. Their app offers users a powerful way to learn more about their own sexual health. With it, they can see how different things such as caffeine, alcohol, and even certain medications can affect their sexual well-being. The app contains a feature that allows you to graphically see the process of discovery.

Mission: To provide access to knowledge of your own sexual pleasure on your own terms and destigmatize the taboos around it.


MYSTERY VIBE | UK

IMAGE: MYSTERY VIBE

MysteryVibe’s devices are clinically proven to help with various sexual dysfunctions. An astonishing 480% improvement in sexual function among women suffering from genito-pelvic pain and penetration disorder was found while using MysteryVibe’s Crescendo, according to a study published in the renowned Journal of Sexual Medicine.

This device showcases a revolutionary bendable design that acts like an extension of the human hand to provide targeted stimulation at the exact spot required. It is the perfect gadget for women to start a conversation with their partners.

Mission: To elevate sexual wellness with deeply researched innovation and actionable knowledge. 

*currently available in USA


When women take care of their health , they become their best friend.

maya angelou


There you have it ladies! This is just the tip of the ice burg of what’s to come! With more and more women entering STEM fields, as well as increased awareness and acceptance of transgender rights, the next generation of women is exposed to new possibilities that did not exist before. The future of FemTech seems promising. The inequalities in healthcare for women are being brought to the front of the table. Finally focusing on female-centric products and we are so fortunate to be able to witness it!

***This blog post provides general information and discussions about health and related subjects. The information and other content provided in this blog post, or in any linked materials, are not intended and should not be construed as medical advice, nor is the information a substitute for professional medical expertise or treatment.

Are you currently using products or services from a FemTech company? If so and you love them, please share in the comments section below!


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